Demolition Sam was an experimental web based new media and media broadcasting project based in Southend-on-Sea, on behalf of Organic Films.

Demolition Sam focused on the life and times of Demolition Sam, former racing greyhound and his K9 friends. The film shorts which were broadcast from the site included past racing footage from Demolition Sam's glory days; footage of the greater Southend area including The Cliffs Gardens, Westcliff-on-Sea, Chalkwell, Leigh-on-Sea and Hadleigh Nature Reserve. Film shorts included original music sound-tracks produced by Sean Berry.

The project was scheduled to run for 2-years from 2006 - 2008 and has now come to an end. Sean Berry continues to add new creative angles to his experiemental projects and is currently focusing more on his music. Sean and I continue to bounce creative ideas off each other from time to time, in a very informal manner.