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RuneCraft UK - An Overview

Overview | What are Runes? | Runic Philosophy | The Order of The Runes

Runecraft UK was an self-development and life-skill training project which I initiated with my husband in 1992 and was my first venture serious venture as an entrepreneur.

In some ways it could be said that the setting-up of Runecraft-UK was an alternative response to the recession of the late 80's early 90's... As a practitioner of self-development and the runes for some years (on a personal level) the recession seemed like the perfect time to test some basic philosophical, spiritual and economic theories... at this time it was evident there was a need in the community. As many will remember it was during the late 80's and early 1990's that the bulk of residential mental health care facilities were closed as part of a cost cutting and ideological agenda instigated by the Thatcher Government; which insisted that care should be provided in the community.

While I certainly didn't and don't believe that mass institutionalisation of people with difficulties is right, there was at the time, little to no infrastructure in place for the delivery of 'Care in the Community'. The consequence of this was having a dual impact in my local community. The well population felt threatened by the sudden rise in people with complex difficulties suddenly appearing in the community and these people themselves didn't have the basic coping skills to be able to take care of themselves and were vulnerable to being exploited, abused and neglected. It was a 'no-win' situation for all.

I felt that I could not 'cross to the other side of the road' and believed (I still do) that I had a moral obligation and responsibility as a human-being to help and make a positive difference when I can and where I can, and so after discussing my thoughts and feelings with my husband and my children it was decided that we would set up a mentoring / training centre in our home.

Runecraft provided:
Life / situation mapping services through the casting of Runes to unlock that which is hidden in a person's subconscious and primal mind, from which an individualised training program was devised ~ All programs included aspects of:

  • Practical life-skills training
  • Mentoring
  • Cognitive and behavioural therapy
  • Advocacy services
  • Literacy and Numeracy training.

Over the course of the 12-years during which this project ran, we were funding in the main by voluntary contributions in cash or kind by our clients, their families and some limited funding from the NHS, through External Contract Referral (ECR).

What was most alarming at the time of initiating this enterprise was that the bulk of our clients had fallen through the Statutory Care Network - the majority didn't have social workers or occupational therapists, none of them received any counselling, and approximately 70% of our client cohort were not being monitored by psychiatrists. So a big part of our work for our clients was to re-integrate them into the fledgling care system - this was accomplished by acting as their advocates.

Over time RuneCraft UK developed an excellent reputation for providing individualised front line care. A small number of consultant psychiatrists whom worked out of three of London's major teaching hospitals agreed to share the care of some of their clients with us. I attended Community Psychiatric Assessment (CPA) meetings with our client and produced monthly progress reports for the clients psychiatric teams. This resulted in me being given primary responsibility for the care and well-being of a limited number of individuals, and being named as such on the official CPA reports. I monitored two clinical studies and reported directly to the Professor of Psychiatry responsible for the research, on a weekly basis over an 18-month period.

During the development of this enterprise I was very tempted to study Forensic Psychiatry and Developmental Psychology, however as life would have it, it was not my time to return to formal studies; and satisfied my need to know and understand by reading every text-book available within this field as part of my professional career development.

From these early activities, RuneCraft UK grew organically and by word of mouth throughout the area in which I lived. The client based expanded to include individuals from all walks of life, whom were experiencing a crisis of one sort or another.

RuneCraft-UK became a global concerning in 1996, and expanded into premises in Camden Lock, then expanded again in 2000 and moved to premises in Camden Stables Market. While Runecraft UK no longer exists as an enterprise venture - it was wound-up in 2004, I continue to provide advocacy, self-development training and life-skills mentoring support to a hand-full of clients with difficulties. I continue to attend CPA's for this group of clients whom in spite of the fact that I have relocated from London continue to see me for counselling and training on a fortnightly basis.

During the Camden years ~ the client base expanded to include business professionals at all levels and across many industry sectors from across the UK and the world. I continue to consult for a small number of national and international business clients, when they find themselves or their businesses at cross-roads on an ah-hoc basis.

© Anna M Heim - 1991 -2012
All Rights Reserved : Anna M Heim